To be an advantage prominent enterprise, both intellective & innovative, in resource integration and supply chain management.

With scientific development as the center, GZLI actively adjusts market structure and mode of development both in domestic and international market; Makes Export, Import and Domestic Trade becoming three big business plates; Applies four big strategies of Brand, Innovate, Supply Chain Integration and Capital Operation; Makes great efforts towards the direction of an advantage prominent Group Plc, both intellective & innovative, in resource integration and supply chain management.

The adjustment of the company’s business plates, in fact, is the full penetration to upper, middle and lower course of the supply chain. It’s the resource integration and maximizes use for each link of the supply chain. It’s the seamless docking and cooperation between business plates, and gains synergistic effect by expanding linkage between business plates.

By taking advantage of upper course integration fully, participating in the management of key resource products, providing raw materials around manufacturer and providing supply & value-added services of large resources products, we will strengthen our controlling power to the cost and value chain; In the middle course, by relying on our existing strengths meanly, we will extend volume growth more and more, strengthen innovate and competitiveness of the leading goods. Furthermore, by building Brands YITIA, we will improve the research, development and planning level of our brand products; In the lower course, by proceeding marketing upgrade and development of distribution network around brands meanly, we will develop e-commerce platform and one-stop shopping service system. Furthermore, by shareholding reform and elevating capital operation, trading and industry together, GZLI will achieve huge leaping development.

学发展为中心，积极调整国内国外市场结构和调整发展方式，打造出口、进口和国内贸易三大业务板块，运用品牌、创新、供应链整合和资本运营四大战略，朝着资源整合和供应链管理优势突出的知识型、创新型上市企业集团的发展方向而努力。

    公司业务板块的调整，实际上是对供应链上中下游的全渗透，是对供应链各环节上的资源的整合与最大化利用，是几大业务板块间的无缝对接与合作，通过扩大各业务板块间的联动来获取协同效应。

    充分发挥上游整合优势，参与关键资源产品的经营，提供围绕生产企业的原材料及大宗资源产品的供应与增值服务，增强我们对成本和价值链的控制力；中游方面主要是依托现有优势，进一步扩大市场份额，加强创新，强化主导商品的竞争力，另外通过构建品牌产业园，提高品牌产品的研发和策划水平；下游方面主要是围绕品牌进行营销升级和流通网络的建设，发展电子商务平台和一站式采购服务体系。另外通过股份制改造和提升资本运营，贸易实业并举，实现集团跨越式的发展。